Google AdSense is the biggest advertisement publisher network in the world. Getting AdSense approval isn’t an easy thing to achieve. Most people fail in their first attempt when they apply for AdSense.
Who gets AdSense approval?
I know about websites that had more than 100 blog posts and weren’t accepted into the AdSense program. The Google AdSense approval time varies a lot based on the genre of your website, your style of writing and most importantly on your content.
There have been websites which had more than 5,000 page views a day and yet they didn’t get approved by AdSense.
In fact, my first blog which was 8 months old, had 63 posts (at the time of applying for Google AdSense) and was receiving some 1,000 views per day did not get accepted in the first attempt (or the second for that matter).
So what is the secret to getting approved on Google AdSense?
Easy, there is no secret. All you can do is follow a set of instructions and hope for the best. There are multiple websites out there that’ll tell you all the tips and “tricks” that you can follow to get AdSense approval. The problem is that these are just vague answers and have no perfect formula.
In this blog post, I’m going to provide you with an algorithm to get accepted by AdSense very fast.
Why trust me?
Well, someone wise once told me to never trust people blindly. The same person also told me to lead by example. And that is exactly what I’m doing here.
On January 20, 2017 I decided to start this website and that is the day I bought the domain name “Fanatic Entrepreneur” because I didn’t want to teach people how to make money online, I wanted them to learn how to become online entrepreneurs.
Anyways, on April 10, 2017 I was accepted into the Google AdSense program. Yes, within just 80 days, this website got AdSense approval.
That is why I believe that I am as good as any authority on this matter.
How did I manage to achieve this feat? Easy, I read hundreds of articles on the Internet. I made a list of all the things that I found important and followed suit.
How to get Adsense approval in less than 100 days?
The path to getting approval for Adsense will start way before you actually start your website. Probably even before you buy your domain name. So, basically you have to start early.
Anyways, I’m going to assume that if you’re reading this, you’ve either just started a new website or you have failed after an attempt. It does not matter where you are right now as this blog post will be as generic as possible.
Let me give you a breakdown of my plan:
- Writing content that ranks
- Generating a few organic clicks from long-tail keywords
- Some final formalities
So, from the above breakdown, you would assume that my “algorithm to get AdSense approval in under 100 days” would start with you writing awesome content and that is exactly where you (and many other SEO-gurus are wrong). It starts much earlier, here’s the first step:
1. Purchasing a Web Hosting
Although, this won’t directly help you and AdSense does not directly consider website loading speeds, but this will be part of your 100 day preparation for applying to AdSense. If you’re past this point, then no problem. If not, I suggest you understand why buying the right web host will help you.
As you may have noticed in the breakdown, I plan on generating a few organic leads to my website within the first 100 days. Getting on the first page of google (even for long-tail keywords) is pretty difficult when your website is just a few months old and has “0” Domain Authority. Now, to counter this, I used the “Google Keyword Planner” to only rank for very long keywords with maybe only 10-100 searches per month, specially those with low competition.
Fast speeds = Better SEO = Better Google ranking
Even after doing all that, it’s pretty hard to get on the first page if you don’t work on your SEO game and a very important part of SEO is the page load times. If your website loads slow, it is automatically bad for you. If you are with a relatively slow host, it won’t hurt you very bad but according to me, if you want to get approved in the first 100 days, every bit counts.
To top that off, Google not only looks at your website’s load speed but also looks at your TTFB (Time Till First Byte) which has nothing to do with how you configure your website and everything with what Web Host you choose.
As said above, I very strongly believe in the lead by example saying. After working as a Freelancer for 7-8 months (as of April 2017) and getting to experience the pros and cons of different web hosts, when I had to decide what web hosting to choose for my own website, I chose SiteGround. I’ve had one of my best experiences with them. and that’s why I personally recommend SiteGround to everyone. Here’s a link to the SiteGround review.
2. Use a CMS. Period.
So this guy in your neighborhood is a really skilled Web Developer and builds some really great looking websites. Of course you would think of hiring him to make a website for you. I’m going to have to stop you right there. It does not matter whether you want a blog, a company website, a landing page, an online store or even a full fledged social media website, you will find a CMS for it and that is what you SHOULD choose.
Most of the “well known” CMSs have been made by continuous efforts by a large number of industry experts. Open source CMSs such as WordPress have even more contributors than that. Most CMS are built with SEO in mind and there is no question that you will never be able to achieve the same results from a self made website.
If it’s a certain look that you’re after, all CMS come with editable themes so that you can change the look of the website according to your needs.
For this, I’ll recommend WordPress as it is the most used CMS and has the largest contributor base for any CMS. WordPress has tons of free themes and plugins that will provide you any functionality that you can think of. As a plus point, these CMS are also optimized for speed. Another thing that you wouldn’t be able to do with a self-coded website.
So finally, use a CMS. Period. (Recommended: WordPress)
3. Setting up your website.
Now, this is something that will directly play a part in your Adsense approval process. There are several things that you can do that will help you get approved into the AdSense program within a matter of 100 days (or even less!). How your website looks is very important, not just to AdSense but even for your users.
Even if you have the best content to offer on the whole wide internet, it would not matter if your website has a red background color with sky blue text on it. If it’s hard to read your content, it’s bad for you. If your content does not look organized, it’s bad for you. Or if you use a hard to read font…. Well you get my point, right?
Using a nice theme will never go wrong, choose a color scheme that you feel good. All you have to make sure is that the text is readable. You can find a large number of free themes on your respective CMS’s repositories. If you’re looking for something even better, a premium theme can sometimes be better. (Although, this is completely up to you). If you find a free theme that you love, go with it. Why spend more cash on a premium theme. But in any case, if you would like to buy a premium theme, Theme Forest is the biggest theme store out there.
4. Content is King
At the end of the day, if you’ve followed all the above steps, you definitely have a head start, but this here is the real deal. The amount and quantity of content that you will publish in the first 80-90 days will decide on whether you’ll be getting that AdSense approval that you’ve been yearning for. Plus this part again will play an integral part in my breakdown’s part 2. If you want to get a few organic clicks from long tail keywords, you have to write content that targets those keywords.
Length of Articles
The length of articles on your website can vary as much as you want it to. But, from personal experience, I’ll suggest that you stick to 750+ words articles. Moreover, try writing one “authority” post of 2000+ words. Just don’t try to fake it. Think of a topic that you really do have knowledge about. People will only want to read your articles if they provide the readers with the information that they were looking for.
Example : Let’s suppose that in a parallel universe, in this same article on getting adsense approval, all I say is : “Write good content” (2000 words on that). Believe me, no one would be interested in that. I’m writing this article after thorough research and after testing it on this very website.
Number of Articles
Before applying for Adsense, you should make sure that your website has enough content. But what does “enough content” actually entail. That my friends, is a big mystery. I cannot tell you how many articles you will need to get Adsense approval. But I will tell you a safe region that will work for most. I think that this would be the minimum requirements to get approved into the Adsense program;
- 300-750 word articles : 20+
- 750-1500 word articles : 5+
- 1500-2000 word articles : 2-3
- 2000+ word articles : At least 2
There you have it, with a total of ~30 articles you’ll be safe to apply to Adsense. Getting approval on Adsense will be a completely different game. Based on your niche, you may be required to write many more articles.
Example : I have a blog and I got accepted with just 19 articles (when I applied). Now, if your’s is a news website, you’ll need a bigger number because there’s more expectations from a news website than a blog. I hope this makes sense to you, but anyways the above figure should be more or less in the safe region.
Frequency of Aritcles
Now now, if you get your articles written from a third party, let’s say from an independent freelancer. He delivers you all these articles and then you want to post them all at the same time. This would be a very big mistake. Whether you’re writing these articles on your own or someone else is writing it for you, they have to be regular. Once or twice a week would be enough. Just don’t make the frequency of articles very inconsistent by posting some 10 articles in a week followed by none in the next 2 weeks.
3. SEO (Search Engine Optimization)
Since I’ve suggested WordPress as a CMS and I’ve done more than 95% of my SEO gigs on WordPress websites only, I won’t be discussing SEO for non WordPress websites. Although, if you do understand the basics, it will work with any CMS. Anyways, keeping WordPress in mind:
Notice the url of this page or any page on this website, they all read: “https://fanaticentrepreneur.com/some-random-topic”. That’s pretty normal, you’ll think. That is because, you have never been paying attention to those urls. Here’s a few other examples :
Now, you might have seen all these types of urls but may not have noticed these. After thorough research on the internet, I ended up with a conclusion that all these types of URLs are bad/neutral for SEO. The thing is, we are not aiming for bad/neutral. We are looking for URL types that will help us and that is the one that you should follow. These are called absolute URLs and are considered best for SEO
All in One SEO pack
The All in One SEO Pack, exactly as the name suggests is the only plugin that you will need to Search Engine Optimize your website. With the help of the AIOSP, you can target certain keywords, write a meta-description for your blog post and even have a preview of how your post will look when shared on a social media website like Facebook or Twitter.
That’s not all, with this plugin you can connect your Google and Bing webmaster accounts to your WordPress blog. The AIOSP will also create XML sitemaps and update them whenever a new post is published. Since this plugin links to your Google and Bing webmaster tools, it automatically indexes all your new posts and saving you from all the unnecessary troubles.
When beginning, you may decide to use the free version for a while, but this is somewhere I took no chances. A very small amount of money spent on getting the premium version of the plugin will go a long long way as it will boost your SEO campaign to a completely different level.
As always, with a bit more manual labor, you can achieve the same results. You’ll just have to write a few more articles and work harder on SEO using the free plugin itself.
P.S : I’m just lazy and decided to go with the premium plugin. Not necessarily the way you have to choose. 😉
Still, if you’re interested in the plugin (and have a bigger budget than I had), here’s a link to the All in One SEO Pack.
Here’s a quick rundown of what kind of meta tags you can add and how will they help you to get AdSense approval.
- Keyword: If there’s any specific keyword that you wan’t to target, you should put it as the Keyword and make sure that it has a density of 1%-2.5% within your text.
- Description : This is how your website will look on Google. Describe your website/blog post as best as you can within 160 characters and try to include the keyword in it.
- Image Alt tags : When you add an image in WordPress, you have the option to add an alt tag to it. Add a suitable alt tag to the images, try to include the keyword in that.
4. Keyword Research
Once you’ve written a your first 10-15 articles, it’s time to start optimizing those articles and the ones that you’ll be writing next. SEO optimization should be done analytically after taking a look at your page rankings. It’s very easy to do this if you know what tools to use. All the tools listed in this tutorial are free. I have not spent a single dime on SEO for this website either. Shocked?
Here’s the list of tools that I use to see how to improve my SEO optimization
With the help of just these 3 tools, you can complete your Keyword research. These 3 free tools are also more than enough to manage your complete SEO campaign.
Google Search Console
The Google search console is the best tool for your keyword research. Once you set up your Google Search console (remember to add you non-www and www domains separately), you can open your domain console. There, you’ll find a menu as follows.
The Search analytics (The one in red) tab is the most important part according to me. Once you click on this tab, you’ll have a chart with stats on how your website has been ranking for different keywords. Which pages of yours rank for which keywords and many more such things.
Now from here, you need to find the posts that are working best for you and ranking really good for a certain keyword. These are the posts that you will optimize. If a post of yours ranks for the keywords: “making cake”, you could edit your content a bit to add a few more “making cake” keywords. If your page is ranking for something other than your keyword, it is time for you to change your keyword itself.
5. Final formalities before applying for AdSense
So, these are the things that you have to do in the 2-3 days before you apply for the AdSense program. Hopefully, by now you have written a good amount of content that gives your website credibility, you have made sure that your website is not super slow (it loads just fine). You have hopefully started getting a few organic clicks daily based on your SEO optimization.
If all that is done, these final steps are all that you require.
About Me/About Us page
Make sure that your website has a About Me/About Us page that describes your Company/Brand/You perfectly. Preferably write that in a third person point of view. The About Me page should have the following things for sure:
- Your Name
- Your Email ID (to contact you)
- If possible, a link to you website’s social media pages
- Your personal Social media accounts (You can remove these after the AdSense process, if you’re uncomfortable sharing these)
This about me page is a necessity for Google AdSense approval. In order to get your Adsense approval time within the 100 day limit, this page is something that you will definitely need. While not explicitly stated anywhere in the requirements, it is a standard practice and must be followed. If not a page, even a widget on a sidebar would work as long as it has all this information.
I don’t use an about us page on this website, but I do have an About me widget at the end of all posts, something like this :
Contact Us form
A contact us form though not necessary, is still a standard practice that most websites follow. Make sure you create a new page and add this form to it. You can keep very simple fields like : “Name, Email and Message” or make them as complex as you might want.
No other Ad program
If you have ads from other publishers currently running on your website, now is the time to temporarily remove them. Google (the employees) do not appreciate the fact that you are running ads from a different publisher. So just be sure that you have no ads running on your website.
No paid traffic
Make sure that if you were getting paid traffic, you pause it for a few days. Google hates and I repeat, Google HATES paid traffic. If they feel that you are getting paid traffic, it will substantially reduce your chances of getting AdSense approval.
Applying to Google AdSense
Now that you’ve fulfilled all the AdSense approval requirements, you need to apply to the Google AdSense program.
Hey, you’re so close to getting AdSense approval. A few final tips
- Apply with a Gmail ID that you have linked to your Webmaster/Analytics and have provided in your About me page
- Don’t add the www while applying. Just use http://mywebsite.com
- Fill in all the information correctly.
- Finally, wish for the best.
You’ll then notice a page that says : “Your application is under review, It may take 3 days……..”
Just wait for a few more days and hopefully, you will get AdSense approval in a day at the minimum and within 3 days at max *fingers crossed*
I hope that this post will help others in getting Google AdSense approval within a matter of 100 days.